THIS IS A DEEP DIVE ANALYSIS OF AMAZON FOR MY MBA MARKETING CLASS; I HAVE ATTACH

This is a deep dive analysis of Amazon for my MBA marketing class; I have attached the instructions to follow as well; Answer the following questions from chapter 8; use the framework provided for chapter 8 to answer the questions for that chapter, etc.;
For chapter 8, please fill out the chart provided in the instructions. Focus primarily on the videos and citations to fill out the chart. Use the video links, chapter 8 of the textbook, and the citations/any reputable business citations you choose to fully fill out the chart.