Ratio analysis is an useful method for comparing a company’s performance and position with other business. Nevertheless, such contrasts might be deceptive. A few of the limitations of ratio analysis for cross-sectional comparisons are discussed below: Accounting policies: Accounting laws allow companies to pick accounting policies and utilize discretion while preparing accounts. Such a freedom leads to differences in the accounts of companies, which in turn distorts cross-sectional business contrasts. Historic expense: If business are of various ages, their financial declarations will consist of non-current possessions acquired at different times in the past which will typically be recorded at historic cost.This will suggest the various companies have different book values of property, thereby affecting their monetary statements even if business are otherwise identical (Ireland and Leiwy, 2011). Imaginative accounting: Business tend to present inflated incomes and decreased liabilities on the monetary statements. In particular, they tend to window gown throughout earnings outcomes seasons.These tricks make investors believe that companies have a strong financial position.Another company in the same industry may have a low financial risk profiling, and it may obtain loans at a reduced rate for expansions.But, the financial statement will only show a high gearing rate. In this case, ratio analysis leads to incorrect interpretations and conclusions about both the companies. Qualitative factors: Ratio analysis does not consider qualitative factors such as management quality, quality of assets, social responsibilities, goodwill etc.Despite the limitations discussed above, financial ratio analysis is still useful in assessing a company’s financial performance. Ratios can provide a functional understanding of a company’s operations if used intelligently. Analysts need to understand the limitations in the analytical method and make the necessary modifications.