ENVIRONMENTAL ANALYSIS ABOUT INSOMNIAC COMPANY HALLOWEEN ESCAPE HTTPS://ESCAPEHA

Environmental Analysis about Insomniac Company Halloween Escape
https://escapehalloween.com/ This is also known as environmental scanning or situational analysis. The
external forces are those factors that are beyond the control of company while
the internal ones are manageable to the company. The SWOT (strengths,
weaknesses, opportunities, and threats) analysis concludes this section.
External
o Social/cultural: change of demographics and value systems;
consumption trends; ethical issues
o Political/legal: industry controls/government regulation at
various levels
o Economic: general economic condition; purchasing power of
target market
o Competitive: provide evidence or justification of who the major
competitors are
o Natural: conservation of resources; sustainability
Internal
o Target markets: be specific (geographic, demographic,
psychographic, behavioral)
o Market positioning: both tangible and intangible; positioning
statement; positioning slogan
o Overall strategy of customer relationship management (CRM)
and specific practices highlighted