. CONCEPTS  1. PERSUASION  THE ELEMENTS OF PERSUASION * CREDIBILITY  * TRUSTWORT

. Concepts 
1. Persuasion 
The elements of persuasion
* credibility 
* trustworthiness 
2. Career Area:  Managing public Speaking Anxiety
* public speaking Anxiety is a common form of stress
* psychological effects of public speaking anxiety
3. 3rd concept or skill- Characteristics of Argument
* argument is conversation with a goal 
* argument incorporates values