BEGINNING IN THE 1960S AND CONTINUING INTO THE 1990S, A POETIC APPROACH TO GRAPH

Beginning in the 1960s and continuing into the 1990s, a poetic approach to graphic design emerged in Europe. It was based on imagery and its manipulation through collage, montage, and both photographic and photomechanical techniques. Gunther Kieser, a German master of this movement, is a brilliant imagist who consistently demonstrated an ability to invent unexpected visual content to solve communications problems. Choose one of his posters and describe what other influences you can see in his work (either historical references or the influence of other artists or designers) and why his work was different of other work of the time.