A Study on the Comparison of Nokia and Samsung Handsets

NokiaThe Nokia Corporation is a Finnish multinational communication and information technology Corporation that is head quartered in Espoo, Finland Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However, its market has been declined since last five years, with the introduction on touch screen Smartphones from other vendors like iphone by Apple, Galaxy series by Samsung. Initially, Nokia’s mobiles were on Symbian OS but with the increasing competition with Smartphones, Nokia tied up with Microsoft and started using Microsoft’s Windows Phone Operating System.Samsung mobile is a South Korean company head quartered in Samsung Town, Seoul. In 1993, Samsung developed its first lightest mobile. The SCH-800 and it was available on CDMA networks. Then they developed Smartphones and a phone combined mp3 player. At present Samsung are dedicated to the 3G industry. Making video, camera phones at a speed to keep up with consumer demand.Nokia Ab’s history started in 1865 when mining engineer Fredrik Idestam established a ground Wood Pulp Mill on the banks of the Tammerkoski rapids in the town of Tampere, in Southwestern Finland.In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometers (nine miles) West of Tampere, by the Nokianvirta river, which had better hydropower resources. In 1871, Idestam, with the help of close friend and statesman Leo Mechelin renamed and transformed his firm into a share company, thereby founding Nokia Ab. Nokia developed a digital switcher for telephone exchanges and also helped develop the world’s first mobile phone network.The company name came from the Nokianvirta river, nearby which Polon’s factories were located a few years later. Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textile, insurance securities and retail. Samsung entered the electronic industry in the late 1960s and the construction and shipbuilding industries in the mid 1970s, these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business group- Samsung group, Shinsegae group, CJ group and Hansol group. Since the 1990s Samsung has increasingly globalised its activities, particularly mobile phones and semiconductors have become its most important source of income.Dual SIM: It was an important factors for Samsung in taking over the Market with the release of dual SIM phone. Initially, Nokia was quite rigid till they finally launched their first Dual Sim Mobile Phone. But it was too late and by this Samsung, with its wide range of dual sim mobile, had already captured the market. Basic Features: Samsung integrated with basic features like Color Display, VGA Camera, FM etc with its wide range of Mobile. Initially Nokia concentrated on reliability. Lately, Nokia did also implement these features, but till that time Samsung had captured the section of society who were more interested in having basic features. Battery: Battery is undoubtedly the greatest strength of Nokia. But over the years Samsung did quite a nice job with their R&D and improve their battery quality as well. Smartphone: In today’s world there are huge section users in the society which are more tech savvy. Samsung introduced the smartphone world with galaxy series like Galaxy, Galaxy Ace, Galaxy Fit and Galaxy S Series. Samsung uses the much user friendly Android Operating System by google. Where Nokia stuck to their symbian OS and later with Windows OS. Such wide range of products with user friendly nature helped Samsung to capture the market in very short span of time.Price: It is an important point in capturing the market. There are two sections of mobile user. One which goes for Less Price and other who don’t care about the price. Smartly, Samsung did provide a lot of basic features in low price and also introduced Smartphones series with wide range of products for other section of mobile users. On the other hand, Nokia was again rigid on price level and concentrated more on quality. Build Quality: Nokia is known for the best build quality when it comes to cell phones. Samsung on the other hand is known for using cheap plastic components and making fairly fragile smartphones by comparison. Offline Music and Navigation: In terms of offline music and navigation, Nokia provide better quality. Nokia Music app provides playlist either based on your own listing of artists or premade by Nokia. Samsung does not provide any such features without paying an extra money. Also Nokia’s here drive gets the lead over Samsung offline navigation. Even in certain areas Nokia’s Navteq map data is better than google’s as per the reviews.Here are the some objectives which Researcher has set up for the research and tried to work on the set objectives which is fully based on “Comparison of Nokia and Samsung handsets among the people of Gangtok”, and these are as follows:a. To study the marketing strategy adopted by Nokia and Samsung in promoting their handsets.b. To show how they have placed the 4p’s in their strategy.c. To analyse the sales volume and profitability of both the handsets.d. To know the preferences of handsets among different age group and class of people in Gangtok.e. To study the reason for their popularity in this particular area.The Finnish phone maker has updated its handset portfolio at the high end to compete better with Samsung’s super-successful Razor phone, the refresh has been less than inspired. “[Nokia’s] high-end phones are small, but they’re boxy. Samsung’s high-end [models] are thin and slick”. Samsung went for the wow effect, creating got to have it phones. Now, Nokia is playing catch-up. “It all comes down to innovation and product development,” says Hoffman. “Right now, Samsung is head and shoulders above Nokia in creating products that consumer’s desire. “Something as simple as naming a phone Razor has created enormous buzz for the company,” says Kelleher. Today, mobile phones are very common and prevalent in our society. Human relationship and mental concentration are now placed by electronic connections mobile phones have become a necessity and this industry is taking every one’s mind by storm.While doing the survey various limitations came across interms of collection of data from retailers as well as from the responders. Some questions set for responders remained unanswered and some from retailers as because of their privacy. As researcher has to face limitation of time and money while doing this survey. Had there been more information researcher would have enclosed many points.To assess the data both primary and secondary method of research has been conducted for more in-depth understanding and interpretation of study.To conduct the research the researcher has used both primary and secondary source of data.•Primary Data;Sources for primary data are limited and at times it becomes difficult to obtain data from primary source because of scarcity of information or lack of cooperation. Regardless of any difficulty one can face in collecting primary data, it is the most authentic and reliable data source. Following are some of the source of primary data:QuestionnairePersonal Interview
Telephone Interview•Secondary Data;Researcher has used the secondary data from the following source:Books
InternetSamsungAs there was less time to have a detail survey of Nokia and Samsung comparison. So on conducting this survey researcher has taken 30responders as a sample.